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Sending mail to somebody

Continuing the email theme from last week, this week we look at transactional email services. Reply t
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Sending mail to somebody
By Colin Bate • Issue #17 • View online
Continuing the email theme from last week, this week we look at transactional email services. Reply to this newsletter if you have anything you’d like to email me about, email related or otherwise.

Everyone reading this has received a transactional email. Any time you sign up for a service or register your email with a site, you will typically receive an email welcoming you, or requesting you verify your email address. These emails are what are known as transactional emails. They are the result of something happening in the system, typically a user interaction, but may also be scheduled. And they are usually sent to a specific user or group.
These are different than marketing campaign emails (which is another topic for another week) because they are sent because of a particular action rather than the whim of a marketing team. That said, many services which offer support for transactional emails, also provide some support for marketing emails as well.
Obviously all of these services allow you to send emails from your applications, either via an API or basic SMTP. However, they also provide templates, along with the ability to embed values into those templates. Other features like analytics, A/B testing and contact list management are often what sets one service apart from another. Some of those features may or may not be part of the free tier offering either.
Mailgun
SendGrid
Sendinblue
Mailjet
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